LinkedIn Masterclass: Post, Promote, Grow Followers & More | Solopreneurs & CEOs

LinkedIn is more than just a social network it is a place to show your skills, connect with people who matter and grow your business. If you are a solopreneur, a CEO or someone trying to build influence, using LinkedIn the right way can make a big difference. This guide will show you how to post effectively, share achievements, and grow your audience naturally.

Table of Contents

1. How to Post on LinkedIn (Text, Video, or Article)
2. Upload Your CV or Resume to LinkedIn
3. Add or Update a Promotion on LinkedIn
4. Schedule, View, and Preview LinkedIn Posts
5. Use AI Tools: Post Generators & Report Templates
6. Grow Your Followers and Build an Audience
7. FAQs & Tips

1. How to Post on LinkedIn (Text, Video, or Article)

LinkedIn gives you a few ways to share your story:

• Text Posts: Short and simple. Share tips, insights or personal experiences. End with a question or call-to-action to get people talking.
  Example: “This week I learned that setting small daily goals is more effective than big yearly resolutions. How do you stay consistent?”
• Video Posts: Videos get more attention. Keep them short, clear, and relatable. Subtitles are a plus since many watch without sound.
  Example: A quick 2-minute tip on improving productivity or a behind-the-scenes look at your work.
• Articles: Longer posts let you dive deep. Share lessons, case studies, or your journey. Adding images, charts, or quotes makes them easier to read.

Tip: Mix these types so your feed feels alive, and use a few relevant hashtags to reach the right people. To know more

2. Upload Your CV or Resume to LinkedIn

Your profile is your online resume. Here’s how to make it work:

• Featured Section: Upload your CV here so anyone visiting can see your skills and experience at a glance.
• Job Applications: When applying for jobs, attach your CV so recruiters see your latest achievements.

Tip: Update your CV regularly. Every new project or skill you add keeps your profile fresh and professional. To know more

3. Add or Update a Promotion on LinkedIn

Sharing promotions shows growth and credibility:

• Edit Your Current Role: Go to your Experience section and update your job title.
• Add Achievements: Include new responsibilities or successes.
• Announce Your Promotion: You can write a short post about it.

4. Schedule, View, and Preview LinkedIn Posts

Posting consistently helps you stay visible:

• Schedule Posts: Use LinkedIn’s scheduler or tools like Buffer to plan ahead.
• Check Scheduled Posts: Keep track so your content is balanced and organized.
• Preview Posts: Look at your posts before publishing to make sure they look good.

Tip: A content calendar makes it easier to plan what to post and when. To know more

5. Use AI Tools: Post Ideas & Analytics

AI tools are not about replacing you they save time and spark ideas:

• Post Ideas: Tools like MagicPost or EasyGen can help you brainstorm post topics or write drafts.
• Analytics Templates: Track how your posts are doing and see what resonates with your audience.

Tip: Focus on what your audience finds useful, not just what’s trendy. To know more

6. Grow Your Followers and Build an Audience

Growing your audience is about consistency and connection:

• Post Regularly: Share helpful content 2-3 times a week.
• Engage With Others: Comment, like and share posts. Conversations help you get noticed.
• Personalize Connection Requests: Tell people why you want to connect it works better than a generic request.
• Promote Your Profile: Add your LinkedIn link in emails, newsletters or other social channels.

Tip: Focus on building relationships, not just numbers. Real engagement matters most. To know more

7. Case Study: From 200 to 5,000 Followers in 6 Months

Background: Priya runs a small digital marketing business and had only 200 followers on LinkedIn. She wanted to attract clients and grow her reputation.

What She Did:

1. Posted a mix of short tips, videos, and long articles every week.
2. Updated her profile with her latest achievements and CV.
3. Actively engaged with other people’s posts and joined relevant groups.
4. Used AI tools to plan posts and track performance.
5. Scheduled posts in advance to stay consistent.

Results:

• Followers jumped from 200 to 5,000.
• Average engagement per post reached 15-20%.
• Priya gained 3 new clients directly through LinkedIn.
• Profile views increased by 400%.

Lesson: Consistency, engagement and sharing real value can grow your LinkedIn presence quickly.

8. FAQs & Quick Tips

How often should I post?

2-3 times a week is enough to stay visible without overwhelming your followers.

When is the best time to post?

Morning hours, Tuesday to Thursday, usually get more attention. Test different times to see what works for your audience.

Should I stick to one type of content?

No. Mix text, videos, and articles to keep your feed interesting.

Extra Tips:

• Add visuals to make posts stand out.
• Share actionable tips or lessons in every post.
• Check analytics and adjust your content based on what people engage with most. To know more

🚀 Ready to Grow on LinkedIn?

If you want to take your LinkedIn strategy to the next level, our team at Bizon Digital can help you craft high-performing posts, grow followers, and build authority in your industry.

👉 Contact us today and let’s create a LinkedIn growth plan tailored to your business goals.